Unlike Reality TV, Fireball Run® is real.
The factual series follows the story of 50 road warrior teams challenged with locating some of the most Interesting, unique, and often under-discovered places in America. This is the story of towns as revealed through the true experiences of real people. The Fireball Run is an 8-day adventure road rally competition. The show’s contestants and crew members will be stopping in Lake City. Contestants will be participating in Lake City related trivia contests and games — and will have the chance to shop in our stores — for a chance to gain points on their score.
Fireball Run: The Race to Recover America’s Mission Children
Every driving team is assigned a child missing from their home of origin, and they are provided 1000 missing child flyers to distribute along the 2000 mile journey. Fireball Run has aided in the recovery of 47 missing children.